BONUS MISSION - WIIFM | CodeStars

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The Complete Copywriting Course

First Section

What Is Copywriting? (5:01)
Introduction
Welcome! How To Get The Most Out Of This Course (1:10)
The Seductive Power of Words (and How To Harness Them) (4:18)
BONUS - 317 Power Words To Crank Up Your Copy
Peek Over My Shoulder >>> POWER WORDS (3:37)
How To Write Incredibly Effective Headlines (9:38)

Bite-Sized Fundamentals

How To Master WIIFM (What's In It For Me) (6:06)
BONUS MISSION - WIIFM (2:27)
Peek Over My Shoulder >>> WIIFM (5:26)
How to Flip Features into Benefits Like A Pro (8:36)
BONUS MISSION - Features Into Benefits (1:51)
Remember: B2B Customers Eat Pizza Too (4:14)
Peek Over My Shoulder >>> Features Into Benefits (2:07)
How To Use Emotion To Motivate Your Reader (7:22)
The Secret To "Show, Don't Tell" (3:35)
How To Create A Meaningful Persona (9:01)
How To Write Like You Speak For Ultimate Persuasion (9:40)
Peek Over My Shoulder >>> Write like you speak (2:53)

The Secret To Creating A Winning Plan

The Secret To Creating A Winning Plan (6:37)

Call To Actions

How To Write An Irresistible Call To Action (3:18)

Formulas

Meet PAS and AIDA... Your Two New Best Friends (8:25)
BONUS MISSION - Formulas (3:45)

Headlines In A Nutshell

How To Write Incredibly Effective Headlines (9:38)
Bonus mission >>> Headlines (2:31)
Peek Over My Shoulder >>> Headline Hack (5:57)

Welcome To The Pocket Guide Section And How To Use It

Welcome And How To Use The Pocket Guides (1:39)

Pocket Guide To Press Releases

How To Write Press Releases Journalists LOVE (7:39)
How To Write Press Release Quotes That Don't Suck (3:22)

Pocket Guide To Case Studies

High-Paid, High-Demand -- How To Write Excellent Case Studies (9:08)
The Secret Sauce Questions To Ask Your Interviewee (3:19)
Peek Over My Shoulder >>> Case Studies (3:15)

Pocket Guide To Emails

How To Write Emails People Click, Read And Act Upon (10:10)

Pocket Guide To Web Copy

How to captivate your readers with awesome web copy (11:06)
Peek Over My Shoulder >>> Web Copy (6:51)

Congratulations!

Thank you! (0:57)
My favourite resources

BONUS MISSION - WIIFM

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