First Section
Bite-Sized Fundamentals
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How To Master WIIFM (What's In It For Me) (6:06)
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BONUS MISSION - WIIFM (2:27)
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Peek Over My Shoulder >>> WIIFM (5:26)
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How to Flip Features into Benefits Like A Pro (8:36)
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BONUS MISSION - Features Into Benefits (1:51)
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Remember: B2B Customers Eat Pizza Too (4:14)
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Peek Over My Shoulder >>> Features Into Benefits (2:07)
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How To Use Emotion To Motivate Your Reader (7:22)
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The Secret To "Show, Don't Tell" (3:35)
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How To Create A Meaningful Persona (9:01)
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How To Write Like You Speak For Ultimate Persuasion (9:40)
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Peek Over My Shoulder >>> Write like you speak (2:53)
The Secret To Creating A Winning Plan
Call To Actions
Headlines In A Nutshell
Welcome To The Pocket Guide Section And How To Use It
Pocket Guide To Press Releases
Pocket Guide To Case Studies
Pocket Guide To Emails
Pocket Guide To Web Copy
Congratulations!
